Press Releases
RXCENTRIC AND HEALINX PARTNER TO OFFER PHYSICIANS ADDED ONLINE SERVICES
Alliance Gives Pharmaceutical Companies Broader Physician Access For Marketing Campaigns
NEW YORK, NY and Alameda, CA, April 10, 2001 -- RxCentric Inc. (www.rxcentric.com), a leading Internet marketing solutions provider to the pharmaceutical industry, and Healinx Corporation (www.relayhealth.com), the premier provider of Web-based doctor-patient communication services, announced today that they have entered into a strategic partnership designed to offer their respective communities of physician users added online support services.
Under the terms of the joint marketing and services agreement, RxCentric will promote the Healinx secure, doctor-patient communication service with its own Web-based physician information and marketing resources. This will allow RxCentric's online, nationally representative communities of more than 25,000 physician members access to the Healinx service, including its webVisitT feature, a secure, structured clinical consultation that moves beyond regular e-mail to replace an office visit or phone call for non-urgent, follow-up and preventive care.
"This relationship further enhances our goal of providing physicians with rapid access to all the resources available to deliver the best patient care possible," said Richard Findlay, RxCentric's president and chief executive officer. "RxCentric will continue to be a leader in developing focused and comprehensive medical information for physicians."
Conversely, Healinx's physician users will be able to access RxCentric's specialty online physician information and marketing services, including its patent-pending drug search engine. In addition, Healinx's physician users will have access to relevant online marketing programs provided by RxCentric that will be offered through webVisit, thus providing a convenient means for physicians to access this information. The two companies will co-brand the newly combined physician service and provide links on their respective Web sites for easy physician access. Also under the agreement, RxCentric and Healinx will promote the service offering to their existing physicians, as well as to new and potential physicians.
"Our goal is to maximize convenience and quality of care for patients and providers," said Giovanni Colella, MD president and chief executive officer of Healinx. "Through this strategic partnership, an additional 25,000 physicians and their patients will have access to the Healinx service."
About RxCentric
RxCentric, which links physicians' drug information and educational needs with targeted online
pharmaceutical product-marketing capability, provides physicians customized information in
seven targeted medical specialties through its free, physician-only Internet Service Provider,
Doctors Net Access (DNA): Allergy, Cardiology, Neurology, Oncology/Hematology, Primary Care,
Pulmonary Medicine and Urology. Through the medical specialty channels, RxCentric gives physicians
an online home that delivers rapid access to leading peer reviewed, objective medical information,
as well as resources for their personal interests like news, finance, sports and leisure.
Physician users can also access RxCentric's leading drug information databases, with information
provided by Facts and Comparisons, as well as medically relevant links that have been tested
by physicians.
Partnering with pharmaceutical companies, RxCentric also offers physician users access to a variety of pharmaceutical company-sponsored information and services through RxCentric's unique suite of online products, including online detailing and sampling, continuing medical education (CME), online events and more, all within the DNA home environment. RxCentric is a privately held company with locations in New York, NY, Morristown, NJ, Philadelphia, PA, Chicago, IL, and San Diego, CA. For information, visit www.rxcentric.com.
About Healinx
Healinx Corporation is the premier provider of Web-based, doctor-patient communication services.
The Healinx system enables secure, clinically structured, and auditable communications between
doctors and patients. Healinx earned this position by using state-of-the-art technology,
strategic relationships, and a unique understanding of the needs of doctors and consumers.
Healinx helps doctors address their need to recoup income while providing efficient, secure
online services to their patients. At the same time, Healinx offers patients convenience
and access -- the convenience of communicating directly with their physicians at anytime
from anyplace. By streamlining the doctor-patient relationship, Healinx enables payers to
improve member satisfaction and retention and reduce their exposure to rising healthcare
costs. For information, visit www.relayhealth.com.