Preferred PatientRx™
Preferred PatientRx will help pharmacies attain greater cash customer loyalty and improved revenue and margin dollars. Preferred PatientRx enables you to maximize the revenue for your total book of business by collecting rebates, and offer the most competitive pricing for cash customers to capitalize on cash discounts without penalizing reimbursement rates.
Preferred PatientRx lets you create a plan that enables you to attract new cash patients and new prescriptions from existing cash patients in your targeted patient base and develop a customized 100% co-pay prescription discount program for them. The program does this by defining the age categories you want included in the program and the discount from U&C that you want applied as well as the drug categories, such as Brand, Generic or OTC.
The transactions that are processed through Preferred PatientRx may qualify for a special manufacturer's rebate program through RelayHealth.
Using a combination of PPE Edits, rebate partnerships, and reporting tools, RelayHealth now offers a way to protect cash pricing and maximize revenues. Preferred PatientRx helps you make adjustments to gain the most dollars for each of your claims. And since the program is offered by RelayHealth, a known, valued partner, you know your prescription and patient data is safe and protected.
These custom incentive programs attract and retain more cash prescriptions using a dynamic pricing approach that protects your interests. This will help you keep and build cash customer loyalty, offset program cost with rebate dollars and optimize third-party reimbursement through close monitoring of U&C pricing. Our Retail Insight U&C Analysis Report can be used to analyze the success of your program.
